“Frictionless sharing” is the idea that when a person clicks a link to a story, whether it be a recent update or a story from 4 years ago, the link gets automatically updated to the persons newsfeed. Many newspaper sites are gearing up their websites with open graphs that enable the site to automatically share and post a link to the article just read.
The Independent, a UK based newspaper reported that in an odd turn of events, their most popular stories were originally printed in the 1990’s. Granted, most of these stories had odd headlines including “Sean, 12, is the youngest father” (January, 1998).
The automatic links are then read by other friends and is shared, so on and so forth. The interesting thing about this post is that it gives reasons as to why people share the stories that they do. It is mostly to impress the people that follow us but also to shed light on an issue that may have been forgotten about over the years. I also think that by sharing old stories, for some, this can bring forth a feeling of nostalgia of where they were at the time of this story.
The Internet has made it possible for these old stories to gain new life. By sharing and regenerating the news cycle by including old stories is a new and cool phenomenon.
Sonderman, offers his advice on how newspapers can capitalize off of this new trend. By turning some of their previously published articles into use for e-books can generate a new type of profit and a new readership. This also sheds light on some of the great value previously written work can have and its value to the reader.
I think “frictionless sharing” is an inventive way to continue to share news and revive old and forgotten ones. It’s interesting how over the last few years Facebook has catapulted itself from just being a social networking site to one that is now apart of the news cycle.
I love the way Sonderman summed up the post by saying, “sometimes a good story is just a good story, as long as it is new to you.”