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Google pushes GoMo Project

In an initiative to go back to their Web roots, Google is pushing their GoMo Project. It’s goal is simple: to help website owners’ pages become more user friendly on mobile devices.

An article found in Paid Content helps detail the importance of GoMo.

If you have a smart phone it’s general knowledge that some of your favorite sites don’t have a user friendly mobile version. Some sites even require you to download the new version of a site for it to be formatted to your screen. This is especially frequent in small businesses who rely on desktop versions to generate revenue. But what some of them fail to realize is that their customers are now mobile devices users.

So that order that came in more than likely originated from a mobile device. Therefore, it’s imporant that these site owners pay attention to the new ways in which their customers access their sites.

This is where GoMo comes in as a useful way to help said site owners.

GoMo is a clean and easy to use site that urges business to make their mobile pages in a similar fashion. By adjusting mobile features to compliment its view on a mobile device eliminates broken images, jumpy icons or the dreaded “404 Not Found” page.

The GoMo site is pretty cool. It simply lists what it’s purpose is on the main page.

The first is “Learn why mobile sites matter.” This section explains to users the importance of mobile sites and that “just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly.”

The second initiative is “See how your current site looks in mobile.” This gives the site owner a chance to see first hand what their site looks like to customers using mobile devices. There is a survey, after the sites URL is plugged in, that asks the user to rate image clarity, shopping cart icons and overall functionality of the site.

The final initiative is “Find resources to build your site.” This lists resources to third party Web developers that specialize in rebuilding mobile web pages including it’s own Google Site Builder.

Overall, Google is really trying to make sure that site owners and small businesses adapt to the mobile and tablet ecosystem. This ecosystem is surrounded by the core usage of apps. Similar to a news briefing in class and a post on the Paid content site, users of tablet and smartphone devices are more prone to search for things through their browser, not solely using apps. These prongs make it imperative that these site owners, in a nut shell, keep up.

I mean seriously, what would we do without Google.

food for thought journos.

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