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JRN_347

Can Google Real-Time Analytics help critics of web video?

An article on the Poynter site discussed another phenomenon brought to you by Google: their Google Analytics Real Time service. This service is geared to website owners that want to keep up, in real time, the data and traffic on their webpages and what it all means for their site.

As we all know the news cycle shows no signs of slowing down. As news becomes more available through social media outlets, newspapers and television, runners of these sites can see in real time what’s happening on their webpages.

The cool thing about this new feature is it gives you real time data reports about your site and let’s you know the stats of tweets that are no longer being retweeted, blog posts no longer visited and what’s normal/abnormal on your site (decline is the visits of popular pages on a site, etc.)

Access to the site is free but users have to make sure that they are using the “new version” of the Google Analytics site. Poynter provided a link for interested persons.

The site gives a view into who is new and returning visitor to a webpage. The site tracks locations of visitors from other countries. Also how visitors are being connected to your site whether through social media, search engine or other webpage mentions.

It is wise for any up and coming website, including startup businesses, to think about using this service. It can help track who is visiting their site and how they can attract more viewers by simply remodeling their campaign.

I remember Professor Selvin mentioned in class her “beef” with a blogger who was an avid fan of posting videos. She mentioned that in the midst of their discussion he stated that one of his “less meaningful” videos, as Selvin put it, gained more views than the “more meaningful” video that recieved lesser views. She asked him if viewers of the first video clicked on the link, stayed on the page and watched the entire video or if they watched for a few seconds then left the site? The blogger never responded.

What’s is interesting and important is that a view on a page isn’t a result of a viewer completing the video but that a few seconds of it playing counts as a view. So a viewer could have watched a few seconds of the first video, not have like it and clicked away but those few seconds still register in the view count.

Therefore I think both journalists and the Google Analytic site could benefit from this idea. Journalists who post videos will be able to know which of their videos has a greater impact. The benefits for Google Analytics is that they can reach a new audience, the ever growing population of  bloggers.

By the Google site adding a feature that can compute how long a viewer stays on a video page it can absolve issues concerning the effectiveness of video.

This can finally give more insight to the argument of which web videos are meaningful and what the value of a view actually is.

food for thought journos.

 

 

 

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